I design

attention-grabbing designs.

I design

attention-grabbing designs.


About me

I can design for you

Hello! I am a designer from Seoul, a product designer who wakes up everyday excited to solve problems through

beautiful & data-driven designs. I help brands define their culture and thrive. From brand strategy to design to

communication, we create something that stands out today, so that people can hold onto tomorrow.

Every brand has the power to shape the future. We help them make their impact meaningful and memorable.


ABOUT US

MICE Total Solution Partner, JENC

At JENC, we specialize in delivering end-to-end solutions for the MICE industry — from concept planning and content development to on-site
execution and global networking. With a proven track record across exhibitions, conventions, and international events,
we provide customized strategies that turn visions into impactful experiences. As your trusted MICE partner, we make every moment matter.


Design process

This is how
my design works

This six-step process maps out how I approach design problems and leverage user insights and cross-team collaboration to fuel iterative improvement.


01

Identify

the Problem

Isolate the critical issue by

dissecting user pain points

and initial observations


02

Understand

the Scope

Assess the user needs, business

objectives, and technical constraints

to frame the design challenge.


03

Design

Solutions

Ideate solutions to resolve immediate

user needs while staying true to the

overarching product vision.


04

Collaborate

with Team

Work closely with business and

technical teams to align design

solutions with overarching goals.


05

Gather

Feedback

Conduct user testing and gather feedback

in cycles, refining the design until it

meets predefined acceptance criteria.


06

Analyz

and Iterate

Implement the final design, measure its

impact through key metrics, and continuously

refine for an optimal user experience.


This is how

WE work

JENC의 전시기획 프로세스는 총 6단계로 구성되어 있습니다. 프로젝트 성격에 따라 유동적으로 운영되지만,
수많은 MICE 프로젝트를 통해 최고의 결과를 만들어온 검증된 시스템입니다.

This six-step process maps out how I approach design problems and leverage user insights and cross-team collaboration to fuel iterative improvement.


01

INSIGHT & BRIEFING

  • 클라이언트 및 과업의 니즈와 타깃 분석, 프로젝트 목표 설정
  • 시장 조사 및 현장 분석, 벤치마킹



02

CONCEPT DEVELOPMENT

  • 핵심 메시지 및 크리에이티브 방향 설정
  • 전시테마 및 스토리 라인 기획, 디자인 톤앤매너 정립

03

STRATEGIC PLANNING

  • 공간 구성 및 동선 설계, 콘텐츠 구성
  • 브랜드 요소 및 MICE 서비스 운영 연계 전략 수립

04

DESIGN EXECUTION

  • 2D/3D 시각화, 소재 계획 등 시각/공간 디자인
  • 디지털 미디어 UX/UI 및 소프트 웨어 개발

05

PRODUCTION & COORDINATION

  • 시공, 제작, 협력사 관리
  • 현장 물류, AV 설치, 안전기준 대응

06

OPERATION & EVALUATION 

  • 행사 운영, 인력 매칭 및 현장 총괄
  • 행사 종료 후 성과 리포팅, ROI 분석 및 사후 관리 

Let's work together!

Feb 2004—Present
9th Floor, 39-34, SEONGSUIL-RO

SEOUNGDONG-GU, Seoul, Korea

서울시 성동구 서울숲 더스페이스 9층

Let's work together!

Feb 2004 — Present
9th Floor, 39-34, SEONGSUIL-RO

SEOUNGDONG-GU, Seoul, Korea

서울시 성동구 서울숲 더스페이스 9층

 
(+82) 02-577-6286